Unmissable in the real world.
Accountable like digital.
Put your brand on premium retail and city screens across Vietnam and Southeast Asia — bought in the same plan as your digital media, paced in real time, and proven on footfall and sales.
Trusted by leading retail & brand partners
The most-seen medium just became the most accountable.
Outdoor always had the audience — programmatic finally gave it the receipts. Your screens are now bought play by play, paced against live data, and measured to store visits and sales, not estimates.
of global DOOH growth to 2029 is in-store retail media.
of Vietnam's OOH spend is already digital.
Six moments on your customer's path to purchase
Follow your target audience from the morning commute to the checkout queue — the same segments you buy in digital, reached on real-world screens at every moment that matters, planned as one addressable journey.
Arterial billboards on the drive to and from the store.
Building-scale screens at key junctions in Hanoi & HCMC.
High-traffic hubs where dwell time runs long.
Video walls and escalator screens across AEON & Parc Mall.
Aisle, endcap and entrance screens across WinMart floors.
Till-side screens at the exact moment of decision.
One network, deciding in real time.
TrueMind runs your whole flight — choosing screen, creative and moment thousands of times a day, then feeding every result straight back into the plan.
Your audiences and screens on one map — by store, mall or catchment.
Programmatic and guaranteed in one IO, paced in real time.
Footfall, brand and sales lift in one report, in flight.
Re-reach exposed audiences on mobile, CTV & social — +34% lift.
Every lever you use in digital, on real-world screens
The same controls your traders already know — priced play by play, adjustable mid-flight.
Choose from 1,600+ audience segments powered by TrueAudience to automatically match your ads to the most relevant screens and reach your ideal customers.
Target down to the store, mall or catchment that matters — a proximity radius around any location you choose.
Show up by the hour and daypart, weighting spend to the morning commute and the evening peak when attention runs highest.
Rebalance budget, screens and creative in real time as outcomes land — no change orders, no waiting.
Per-screen creative that adapts to weather, context and the moment, with countdowns and live data feeds built in.
Three ways to reach our screens
Fully managed, self-serve, or through the exchange seats you already trade — your choice.
AdTRUEGlobal
Managed by AdTRUE
Our specialists plan, activate, optimise and report end to end. You approve the strategy, we run it.
TradedeskSelf-serve on Tradedesk
Plan, buy and optimise DOOH yourself in the platform — alongside CTV, display and social.
+3Through your own DSP
Already trading on the exchanges we're integrated with? Your seats reach our screens — no new contract.
Integrated exchanges
Outcomes, not impressions
PROOF
FMCG LAUNCHIn-store + checkout burst across WinMart, matched to retail-partner sales data.
BEVERAGE BRANDMall atrium + entrance screens, measured against a catchment-matched control.
RETAIL PARTNER PILOTClosed-loop DOOH-to-mobile bridge, surveyed against an exposed panel.
Anonymized pilots · IAB OpenOOH venue taxonomy · Transparent impression-multiplier methodology · Named case studies under NDA.
Your brand, on every
screen that matters.
Tell us your catchments and objectives — we'll map the screens and size the footfall lift before you spend a dong.