For advertisers · TRUE Retail AI OSPOWERED BY TRUEMIND

The AI operating system
for retail & commerce.

Media, screen content, wayfinding, sampling, measurement — every retail surface on one loop, planned, executed and optimized end-to-end by TrueMind AI. From the first ad to the final receipt.

5,000+
Premium screens in the loop
29M+
Shoppers reached monthly
5.2×
ROAS · WinMart
+34%
Footfall · AEON malls
The loop · TrueMind inside

One AI runs the whole journey

From couch to checkout, TrueMind plans, executes and learns at every stage — and what it learns at the receipt feeds the next campaign. A loop, not a funnel.

Explore TrueMind
ATTRACT
Bring them in

CTV, mobile & DOOH drive shoppers to the store.

GUIDE
Lead them to shelf

Sponsored pins & routes on mall maps.

ENGAGE
Win the last meter

Aisle & checkout screens, one playlist.

CONVERT
Close the basket

Sampling & e-coupons land on the receipt.

PROVE
Show what sold

Incremental sales — feeds the next plan.

TRUEMIND AI · RUNNING UNDER EVERY STAGEEVERY DECISION LOGGED · AUDITABLE
EVERY 1.8s
Budget & pacing

Spend flows to what converts — every screen, route and placement re-scored in real time.

PER STORE
Demand-aware creative

Swaps products by stock, weather and daypart — never advertise what the store can't sell.

PER SEGMENT
Offer intelligence

Learns the discount depth each segment needs — conversion without burning margin.

PER SURFACE
Test design & audit

Picks the right measurement method per surface. No black box.

WHAT PROVE LEARNS, ATTRACT USES — THE LOOP CLOSES
Inside the OS

Capabilities that plug into the loop

Each works standalone — all built on first-party shopper data from WinMart, AEON, Guardian and 40+ retail partners, matched in clean rooms. New capabilities plug into the same identity spine and land in the same report.

Shopper seeing a cross-channel ad on mobileATTRACT
CAMPAIGN PLAN · Q3 LAUNCHONE BUDGET
MALL DOOH
34%
CTV
28%
MOBILE
22%
RETAILER SITE
16%
ONE FREQUENCY CAP · ONE REPORT · RE-PACED BY TRUEMIND

Cross-channel media

CTV, mobile, retailer sites and DOOH planned as one campaign — built on retailer first-party audiences, frequency-capped as one, reported as one.

AEON mall atrium with digital screensGUIDE
AEON TÂN PHÚ · LEVEL 1SPONSORED ROUTE
FASHION
GATE A
GROCERY
BRAND POP-UP

Wayfinding & sponsored routes

Live today across AEON malls: sponsored pins and promoted routes on kiosks and mobile maps — measured by route requests, QR hand-offs and footfall lift versus unexposed zones.

Digital screen in a supermarket aisleENGAGE
SCREEN CMS · WINMART Q7 · AISLE 04ON AIR
RAIN DETECTED · SWAP CREATIVE
VN 1–0 · SWAP CREATIVE
09:00:00AD · DCONescafé — iced latte · sunny morningNescafé — hot cup · rainy morningAUTO-SWAPPED
09:00:15RETAILERWinMart weekly promo — fresh produce
09:00:30ADOmo Matic — weekend family pack
09:00:45AD · DCOHeineken — match night · 20:00 kick-offHeineken — VN 1–0 · celebrate tonightLIVE SCORE FEED

In-store screens, proof included

Your creative slotted into every aisle and checkout playlist at the moments that matter — auto-swapped by stock and weather, verified with proof-of-play for every spot.

Shopper redeeming an offer on mobile in storeCONVERT
OFFER ENGINE · FLIGHT RC-0412LIVE REDEMPTIONS
−25KE-COUPON
Omo Matic 3.7kg
WINMART+ · VALID TODAY
REDEEMED · 18:42

Sampling & e-coupons

Personalized offers and sampling delivered across screens and mobile — every redemption lands as a receipt-level datapoint in your report, not just a coupon count.

Own the screens? The same OS monetizes them.
Yield, content control and a new revenue line for retailers and mall operators.
For retailers & venues
Prove · Your first flight

One quarter from brief to proof

Bring one brand, one category. The control group is designed before launch, TrueMind steers the flight while it's live — and week 12 ends with a number your CFO can trust.

WEEK 0
Brief & control design

Test-vs-control stores matched before a single ad runs.

WEEK 1-2
Go live

Ads, routes, screens and coupons — one plan, one frequency cap.

WEEK 3-6
TrueMind re-paces

Budget shifts to what's proving lift — every move logged, auditable.

WEEK 12
The report

Incremental sales in trade language — plus the next flight plan.

Run your retail
on one AI OS.

Bring one brand, one category, one quarter. We'll turn the loop on and show you the report.

Start a pilot