Every screen, one plan, one proof.
The full ad stack behind every AdTRUE campaign — tradedesk, SSP, Screen CMS, data and measurement — with TrueMind AI closing the loop between what you spend and what it moves.
Every channel, one console.
Five channels planned, bought and proven from the same seat — no separate vendors, no separate reports.
Digital Out-of-HomeVietnam’s largest screen network, bought by audience and moment.Explore 
Connected TVStreaming planned as a true full-funnel channel.Explore 
Display & Online VideoPremium supply, paced against the same outcome metric.Explore 
Retail MediaWhere intent meets inventory — measured back to the sale.Explore 
Mobile In-AppThe retargeting layer for every exposed audience.Explore 
One hub. Every campaign workflow.
Five modules on one platform — from the buy side to the screen — so planning, activation, supply and proof never leave the loop.
TRUE Tradedesk
Plan, buy and optimize DOOH, CTV, display, retail media and mobile from one console — programmatic and guaranteed deals in the same insertion order.
- Catchment, venue and daypart planning
- Live forecasting before you spend
- Cross-channel frequency and pacing
- TrueMind AI assistant built in
Cross-channel programmatic, made easy.
The three things you touch on every campaign — targeting, forecasting and creative — built to work across every channel at once.
Flexible, intelligent targeting
Draw a catchment around your target location, pick venue types and dayparts, or start from an audience — the Tradedesk finds the screens, apps and stores that match.
Draw a radius around your target location. Every screen inside is in; everything outside is out.
- Impressions
- 9.2M
- Reach
- 7.0M
- Average frequency
- 1.32×
- Conversions
- 52,110
Real-time forecasting
Model impressions, reach, frequency and goal-based conversions before your campaign goes live.
ENGAGEDynamic Creative Optimization
One approved template. Products, offers and creative adapt to weather, daypart and location — automatically.
One brain for every channel.
TrueMind connects creative, media and measurement into a single decision loop — so the whole funnel moves as one.
Two ways to run it. One platform.
Same inventory, same TrueMind, same proof. The only difference is who sits in the seat.
Why marketers in SEA are switching to one integrated platform.
One plan across 210 stores and the roads around them. For the first time, media spend and sell-out sat in the same report.
We planned by catchment, launched in a day and let TrueMind move budget between malls as footfall came in.
Mall screens at lunch, CTV at night, retail at checkout — one budget, rebalanced daily. Finance finally got a number they trusted.
Real campaigns, real outcomes.
Full-funnel programs running on the TRUE Platform across Southeast Asia — and what the loop delivered.
2,300+Stores on one consoleScreen CMS runs the in-store network from one seat — schedules, device health and proof-of-play.Case study +14.2%Sales lift vs controlMall LCD inventory sold programmatically, with lift measured against control stores in flight.Case study +8.4%Footfall liftDOOH and mobile in one IO — TrueMind moved budget to the dayparts that filled tables.Case study 
89%Lower acquisition costCTV and retail media run from the Tradedesk, measured through to dealer visit.Case study Frequently asked questions
Something not covered here? Our team answers within one business day.
Ask us directlyNo minimum to start on the self-serve Tradedesk — you can plan and estimate before you commit a budget. Managed engagements start from a monthly commitment we agree up front.
See what one
connected plan looks like.
Tell us about your campaigns or your screens. We'll walk you through the platform live.
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