The TRUE Tradedesk

Run every channel yourself

Plan, buy and optimize DOOH, CTV, retail media and mobile from one console — with TrueMind AI as your campaign assistant.

What you work with
Tradedesk
TrueMind AI
Reports
380+ agencies and brands buying self-serve
unilevercocacolasamsungsuntory-pepsicotechcombankgroupmpublicisomd

One console, every channel

The same supply our managed team uses — bought directly by you.

Plan by outcome

Set the KPI and budget; the Tradedesk proposes screens, apps and stores by catchment and daypart.

Buy across channels in one order

DOOH, CTV, retail media and mobile share one budget, one frequency cap and one flight.

Ask TrueMind

Type “move 10% to malls near my stores” — the assistant does it and logs why.

TRUE TradedeskCampaignsPlanDealsReportsLaunch
Tet 2027 · Reservation drive
Jan 12 – Feb 8 · 800M₫
DOOH · 34 mall screens360M₫
CTV · 3 apps, prime time240M₫
Retail media · in-store120M₫
Mobile in-app · retargeting80M₫
Forecast +26% reservationsReach 4.2M
Ask TrueMind: shift 10% from CTV into malls near my stores…

Everything you need to run it yourself

Your team, our platform.

Self-serve gives you the full Tradedesk: audience planning, curated deals, creative management, live optimization and outcome reporting — with TrueMind AI doing the heavy lifting on request.

Audience & catchment planner

Build plans by district, venue type and daypart.

Curated deals & inventory

Premium DOOH, CTV and retail supply in one marketplace.

TrueMind AI assistant

Ask for a plan, a rebalance or a report in plain language.

Live dashboards

Pacing, delivery and outcomes across every channel.

Outcome measurement

Footfall, sales and lift studies built in.

Live in days, not months

  1. Request access

    Tell us about your team and the channels you buy.

  2. Onboard in a week

    Account setup, a working session and your first plan with TrueMind.

  3. Launch your first campaign

    Approve the plan and go live across channels.

  4. Optimize with TrueMind

    Let the assistant rebalance daily, or take the wheel yourself.

Rather have us run it?

Our in-house strategists, creatives and campaign managers can plan, launch and manage the whole campaign for you.