We're building a different kind of platform.
Most ad-tech optimizes a single channel. AdTRUE Global orchestrates the whole funnel — channel-agnostic, AI-native, obsessed with outcomes.
TrueMind, our AI engine, plans, activates and measures every campaign as one system — across DOOH, CTV, retail media and mobile in-app — so brands meet their audiences wherever attention lives.
Make advertising measurably more effective — every channel planned, activated and measured in one accountable AI decision loop.
An open, independent orchestration layer for the industry — no house bid, no hidden margin, incentives fully aligned with the buyer.
One team, pulling in the same direction.
Deep ownership, from data ingest to lift report.
Cross-functional teams own each customer's outcome end-to-end. One roadmap, no handoffs — and something meaningful ships every week.
Teams in Hanoi and Ho Chi Minh City, running campaigns for brands worldwide.
Contact usDeep roots in advertising technology.
Four functions, each led by an operator who's done it at scale.
Product & Engineering
Veterans of leading DSPs, SSPs and measurement platforms, building TrueMind and the orchestration engine.
AI & Data
Applied ML and identity leaders running production decision systems — the team behind TrueMind's 1.8-second decision loop.
Commercial
Operators with deep relationships across global brands, agencies and publishers.
Operations & CSM
Deployment, support and customer success for tier-1 accounts — 24/5, worldwide.
Our team
Engineers. Operators. Founders. From every part of the industry — all in on orchestrated advertising.
“Modern advertising is a system, not a stack of channels. We build for the system.”
Milestones
Founded in Hanoi
AdTRUE Global founded by ad-tech and AI veterans.
Full-stack DOOH
Tradedesk, SSP and Screen CMS — one stack serving both sides of the market.
Market expansion
Live across 6 markets, 12,000+ screens reachable.
TrueMind 1.0
First production decision loop, live across DOOH and display.
Full-funnel orchestration
TrueMind 2.0 joins CTV, retail media and mobile in-app into one loop.
See orchestration
in action.
Tell us about your campaigns — we'll show you what one connected plan looks like.
Contact us