Smarter cross-channel campaigns

Managed for you by experts

Our in-house campaign team plans, launches and manages your campaign from brief to proof — on TRUE Platform, powered by TrueMind AI.

Your campaign team
Strategist
Creative
Manager
2,400+ campaigns delivered across Southeast Asia
unilevercocacolasamsungsuntory-pepsicotechcombankgroupmpublicisomd

A dedicated team on every campaign

Three specialists, one point of contact.

Strategist

Turns your brief into a catchment plan: which districts, venues and dayparts hold the outcome, and how much budget each deserves.

  • Audience & catchment planning
  • Channel mix and forecast
  • Budget allocation

Creative specialist

Adapts your assets for every screen size, builds daypart and weather variants, and keeps them brand-safe across 12,000+ reachable screens.

  • Format adaptation
  • Dynamic & triggered versions
  • Approval with media owners

Campaign manager

Launches, monitors and rebalances with TrueMind AI, and sends you the weekly read-out and the final outcome report.

  • Launch & pacing
  • Daily optimization
  • Reporting & proof

Full-service campaign management

Done for you. Zero hassle.

Managed Services pair your team with a strategist, a creative specialist and a campaign manager who handle everything — from planning to reporting — so you get expert execution without the complexity.

Audience strategy & catchment planning

Where your outcome lives, by venue, daypart and district.

Access to every TRUE Platform feature

Premium inventory, deal curation and TrueMind optimization.

Creative support & adaptation

Formats resized, versioned and weather/daypart-triggered.

Live performance reporting

One dashboard across channels, updated daily.

Outcome measurement

Footfall, sales and brand lift stitched to spend.

We'll handle everything from start to finish

  1. Get in touch

    Share your goals, budget, markets and timeline.

  2. We build your plan

    A full cross-channel plan and forecast within 1–2 business days.

  3. You review & approve

    Change anything, any time — you're always in control.

  4. We launch, track & optimize

    We run execution and rebalancing, and keep you informed.

Prefer to do it yourself?

Plan and run campaigns on your own with the TRUE Tradedesk and our campaign assistant, TrueMind AI.