Performance CTV execution.
Built for outcomes.
Premium streaming inventory, enhanced formats and TrueMind optimization come together to deliver real business results — from first impression to final conversion, every CTV campaign is measured down the funnel.
SPONSOREDOne platform for every video channel
TrueMind seamlessly integrates CTV with every other digital video channel — one plan, one identity graph, one report.
Your spot follows the household — counted once, frequency-capped as one, and measured back to brand lift, search and sales.
More engagement. More reach with CTV ads.
Our CTV solutions offer dynamic ad customization based on viewer context — and significantly broaden audience reach. Engage more viewers across diverse demographics with targeted, high-impact advertising that captures attention on the biggest screen in the home.
YOUR BRAND HERESeamless integration in live events.
Elevate brand visibility with live CTV integrations. We provide L-shaped banners and full-screen branded content during live broadcasts — sports, music and cultural events — so your brand is part of the moment, without interrupting it.
Trusted by leading brands & agencies
Interactive and performance-driven ads.
Drive deeper interaction and measure performance effectively with interactive video and performance CTV/OTT solutions. QR-to-shop, contextual overlays and shoppable formats engage viewers and hand you detailed insight into every exposure.
Unique engagement with pause ads.
Stand out during viewer breaks with ads that display when users pause their content. A non-disruptive placement that captures attention in a moment the viewer chose — running across live, VOD and DVR content.
What makes AdTRUE CTV different.
Unified strategy
One cross-channel strategy per campaign — CTV planned with online video, social and DOOH, frequency-capped as one through TrueReach.
Premium regional supply
Direct access to top SEA AVOD & FAST apps, global streaming partners, sports rights holders and broadcaster apps — human-verified.
Content-led creative
TrueCreative builds QR, shoppable, pause and L-shape formats in-house — scored and swapped by TrueMind mid-flight.
Automated workflows
Plan, launch and optimize CTV in the same console as the rest of your media — TrueMind shifts spend between apps, dayparts and creatives as results move.
Full-funnel measurement
TrueLift measures brand lift, search lift, site visitation, app installs and sales — attributed back to streaming exposure.
Brand-safe by default
Content-level controls, app whitelists and verification on every impression — premium environments only.
Let's unlock the possibilities
of Connected TV.
Tell us your audiences and objectives — we'll show you what CTV looks like inside one connected video plan, and size the lift before you spend a dong.