Channel · Social

Social that pulls the funnel through.

Plan and activate across major social platforms as part of one funnel — not a parallel campaign that fights for credit.

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+25%
Avg. social ROAS lift
5
Major platforms
1:1
Frequency-capped with CTV
<48h
Onboarding

Run social as part of the plan

Coordinated reach

TikTok, YouTube, Meta, LINE and X — planned together, capped together, measured together.

Cross-platform pacing

TrueMind moves budget between platforms based on observed lift, not last-touch ROAS.

Lift in full context

Social impact measured against every other channel running in parallel — incremental, not duplicated.

Creative orchestration

Push and test creative variants across platforms without rebuilding for each.

Always-on guardrails

Brand-safety, frequency and pacing rules enforced before any spend goes live.

How it works

  1. 01

    Connect ad accounts

    Plug in TikTok, Meta, YouTube and others in minutes.

  2. 02

    Plan as one

    Set shared reach, frequency and outcome targets across the social mix.

  3. 03

    Activate creative

    Push variants by platform and audience — TrueMind promotes winners.

  4. 04

    Measure incremental

    See real lift, not platform-attributed ROAS.

What's inside

TrueSocial Hub

All platforms, one console

Manage TikTok, Meta, YouTube, LINE and X from one workspace.

TrueLift Social

Incremental measurement

Geo and holdout-based incrementality, not platform self-reporting.

TrueCreative Social

Variant testing at scale

Test and rotate creative variants across platforms in parallel.

Frequently asked questions

Do you replace the native ad managers?

No — we sit above them. You keep your accounts; AdTRUE Global coordinates the plan.

Does this work for performance and brand?

Both. Most clients run a single plan that scores both at once.

How is incrementality measured?

Geo splits and audience holdouts, validated against your CRM or sales feed.

Platforms & formats

Meta — Feed & Reels
1:1 · 9:16 · 6s–60s

Facebook + Instagram in-feed, stories, reels with one cap.

TikTok
9:16 · TopView · in-feed

Spark Ads and branded effects with creative-aware pacing.

YouTube Shorts
9:16 · 6s–60s

Vertical short-form bundled with CTV in the same plan.

Zalo & Vietnamese social
Native · feed · banner

Local platforms with the same audience model as global.

LinkedIn
Single image · video · doc

B2B planned alongside performance and brand programs.

X (Twitter)
Promoted post · video

Tactical surface with shared frequency control.

Social, in the feed

Vertical video · in-feed creative · Vietnam
Mobile-first storytelling · across platforms
Mobile-first storytelling · across platforms
TikTok + Meta + Zalo · one capped plan
TikTok + Meta + Zalo · one capped plan

See orchestration in action.

Tell us about your campaigns — we'll show you what one connected plan looks like.

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