Display that earns its place in the plan.
High-impact creative and precise targeting that pull their weight at every stage — and never run as a separate scorecard.
Contact usBuilt for performance brands
Premium supply
Curated display and online-video inventory across web and app — no MFA, no daisy chains.
Creative + audience loop
TrueMind tests creative variants against audience signals in real time and shifts spend automatically.
Cross-format attribution
Outcomes attributed across display, video, social and DOOH — not in silos.
Unified frequency
Cap exposure across formats and devices so the same user isn't served the same ad ten times.
Live pacing
Dayparts, bids and budgets shift in real time as outcomes move.
Brand-safe by default
Pre-bid filtering, category controls and third-party verification on every impression.
How it works
- 01
Define KPI
Choose the outcome — brand lift, qualified visits, conversion, ROAS — and TrueMind optimises to it.
- 02
Plan the supply
Curate domains, apps and contexts. Open auction is opt-in, not default.
- 03
Activate creative variants
Push multiple creative variants and let TrueMind promote winners by audience segment.
- 04
Attribute + iterate
Outcomes feed back into the loop, with no manual reporting cycle.
What's inside
Curated premium marketplace
Quality display & video supply across web and app, vetted for IVT and MFA.
Multi-variant testing
Run, test and rotate creative variants without a separate DCO vendor.
Cross-format attribution
Brand and performance outcomes attributed across every format in the plan.
Frequently asked questions
Is this an open exchange?
No. AdTRUE Global runs a curated marketplace. You can opt into open supply, but the default is vetted.
Do you support DCO?
Yes — multi-variant creative testing is built in, no extra vendor.
How do you handle MFA / ad fraud?
Pre-bid filtering plus post-bid third-party verification. We block, we don't just report.
Display & video formats
Run premium open-exchange and PMP supply.
Premium publisher placements with viewability guarantees.
Match-the-page native across SEA publisher network.
In-stream and outstream across premium video supply.
Mobile-first creative for in-feed and in-story.
Dynamic creative tailored to audience and context.
Display, where it runs
See orchestration in action.
Tell us about your campaigns — we'll show you what one connected plan looks like.
Contact us