AEON Mall · DOOH × Mobile retargeting
+34% weekend footfall across five flagship malls.
A coordinated screen and mobile journey turned real-world reach into measured mall visits.
The challenge
Build measurable incremental visits across multiple mall catchments without fragmenting the media plan.
The approach
AdTRUE synchronized mall LED inventory, catchment audiences and mobile retargeting, then adjusted pacing around the highest-opportunity periods.
The outcome
Weekend footfall increased 34% across five flagship malls while the team gained one view of delivery and visits.