Golden Gate · Mobile × DOOH dayparting

+28% dinner-time reservations across flagship brands.

Restaurant screens and mobile retargeting worked together around the hours when intent was highest.

Golden Gate campaign

The challenge

Increase same-day reservations without increasing the overall media budget.

The approach

AdTRUE dayparted DOOH near restaurants and retargeted exposed audiences on mobile around dinner time.

The outcome

Same-day reservations increased 28% while the overall campaign budget stayed flat.

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