Golden Gate · Mobile × DOOH dayparting
+28% dinner-time reservations across flagship brands.
Restaurant screens and mobile retargeting worked together around the hours when intent was highest.

The challenge
Increase same-day reservations without increasing the overall media budget.
The approach
AdTRUE dayparted DOOH near restaurants and retargeted exposed audiences on mobile around dinner time.
The outcome
Same-day reservations increased 28% while the overall campaign budget stayed flat.