Michelin · CTV + DOOH
+19pt brand lift in HCMC — CTV and DOOH as one plan.
One reach strategy connected high-attention video with real-world frequency and brand-lift measurement.
The challenge
Build awareness efficiently across connected TV and city screens without duplicating reach.
The approach
The team coordinated audience, geography, creative and frequency across CTV and DOOH as one campaign.
The outcome
The campaign delivered a 19-point lift in brand awareness with clearer incremental-reach reporting.