WinMart · Retail Media + DOOH
5.2× ROAS on always-on retail media — at -22% CPA.
TrueMind rebalanced media around the retail moments and stores creating the strongest response.
The challenge
Coordinate an always-on retail plan across in-store media, DOOH and mobile while proving commercial impact.
The approach
TrueMind connected delivery and outcome signals, moving budget and pacing toward the stores and moments producing lift.
The outcome
ROAS reached 5.2× and CPA dropped 22% during the first month.